From a supplier spec sheet to a page that sells

The same product, before and after. Left is what the factory sent. Right is what goes live — written for the UK market, inside Amazon's character limits, checked for the claim wording that gets listings suppressed.

Supplier material (Chinese)

产品名称:折叠蓝牙键盘 K380F 材质:ABS + 铝合金面板 尺寸:展开 292×126×12 mm 重量:190 g 按键:64 键,剪刀脚结构 连接:蓝牙 5.1,可连 3 台设备 电池:450 mAh,使用 50 小时 充电口:Type-C 兼容:iOS、Android、Windows、macOS 卖点:超薄便携、商务出差必备、 静音打字、三设备秒切换

Live listing (Amazon UK, British English)

Title

Foldable Bluetooth Keyboard, 64 Keys, 3-Device Switching, 190 g, Space Grey

Bullet points

  • FOLDS FLAT, TRAVELS LIGHT: Opens to a full 292 mm typing deck and folds to 148 mm, roughly the footprint of a paperback. At 190 g it adds little to a bag you already carry.
  • SWITCH THREE DEVICES WITH ONE KEY: Pair a laptop, a tablet and a phone over Bluetooth 5.1, then move between them with a single key press. No re-pairing, no cable swapping.
  • 50 HOURS OF TYPING PER CHARGE: The 450 mAh battery runs about 50 hours of use and 60 days on standby, then tops up over USB-C in two hours.
  • SCISSOR KEYS, QUIET OFFICE: 64 scissor-switch keys with 1.2 mm travel give a firm, low-noise press — type through a meeting or an early flight without drawing attention.
  • STAND BUILT INTO THE HINGE: A magnetic slot holds a phone or tablet up to 12.9 inches at a readable angle. Works with iOS, Android, Windows and macOS.

Back-end search terms

keypad slim commuter portable rechargeable ipad mac wireless compact qwerty ultrathin pocket lightweight business student notebook

Title 75/75 Bullets 926/1000 bytes indexed Search terms 130/249 bytes Risky claims none